Rishi Snacks

We were honored to help bring Rishi Snacks to life, crafting a brand that honors the Indian heritage behind its beloved recipes while showcasing the vibrant personality of Rishi, the autistic young man at the heart of it all.

From day one, Brand Ethos has served as the brand’s strategic partner, leading messaging, visual identity, and social media campaigns. Our focus was on creating a meaningful brand that could grow with the business. The playful font paired with Diwali-inspired lights captured the founders’ vision, while subtle details, like the hands in the letter “S”, paid tribute to the handmade quality of the snacks and the young adults with special needs who lovingly create each batch.

The Results:

• Sold Out Launch: Inventory sold out within two weeks with zero ad spend.
• Ongoing Organic Growth: Engagement continues to climb month over month through social media alone.
• Community Impact: Rishi and his friends are thriving, selling snacks at local events and loving their new jobs.
• Influencer Support: Family friends and aligned influencers are offering collaborations to help expand reach.
• A Growing Partnership: What began as a small family project has evolved into a long-standing relationship with Brand Ethos, as the brand expands nationally with our continued support.