Brand Message Design
What makes a brand special and unique starts with the brand story.
Brand Ethos follows a proprietary methodology to help clients tell their most compelling story.
The methodology begins by developing a strong message map.
This message map becomes the anchor for the brand’s entire ethos and the basis for all other communication actions.
Keeping up with posts, followers, hashtags and the emerging channels is a full-time job. Clients outsource this function to Brand Ethos to level up their social media game.
The Brand Ethos social media team starts with developing the right strategy and game plan. What channels will work best for this client? How will we engage followers? How will our message on social media line up with the message map? Being a user of social media does not make someone an expert on leveraging social media as a solid marketing channel. The Brand Ethos objective is to arm our clients with this power.
Design: Leveraging Brand Ethos’ in-house design services, adding the creative twist to social media posts is another place where we shine. All designs and associated copy for each of the posts are scheduled and planned well ahead of time. Clients can review and make adjustments as needed, but the work is done for them. This ensures that the message and creativity behind each brand is told consistently and beautifully.
Scheduling posts, analyzing trends, and engaging with followers is another full-time job.
The Brand Ethos team carries this burden for our clients to keep them focused on their core business. Everything from optimizing the time to post to creating compelling calls to action falls on Brand Ethos. Best of all, we inspect our own work and proactively come up with plans to pivot and adjust where needed to ensure that our client’s social media is always performing at the highest level possible.
Like all Brand Ethos services, our social media solutions can be contracted where we simply build the plan and hand it over, or where we fully operate it on behalf of clients.
Succeeding in the world of digital marketing requires a niche skill set. Many try to short-cut the details of this complicated and ever-changing discipline, but not Brand Ethos.
Whether it is paid search, social media or display advertising, the team will develop the strategy and fully execute the campaign. By amplifying content through these paid means, clients will be able to reach new customers and increase meaningful conversions.
We support clients through three main areas:
Pay-Per-Click (PPC): Focusing on search engine marketing such as Google, PPC targets customers who are actively searching for a specific product or service.
Social Media: We build and execute social media advertising campaigns across multiple platforms, helping promote a business, service, or product successfully to broad or narrow audiences.
Display: We are able to develop highly creative static, video or animated display content to use for online ads that are strategically placed.
A website showcases a brand to the world. From developing the simplest to a full e-commerce site, Brand Ethos developers are the best in the industry. Marketers at heart, the team is led by a seasoned technology leader.
Websites are built with the end game in mind whether it be to increase sales or simply build brand value.
A representative from each department within the entire Brand Ethos team comes together for nearly every website build. The site copy is written on the foundation of well-crafted strategic messaging and supported by the talent from the highly creative design team.
The technical architects ensure that the framework, security, and optimization of the site–big or small- is nothing short of spectacular.
Once the site is launched, it is only the beginning of the digital journey as a plan for maintaining the site and optimizing it takes life.
Graphics and Design
Beautiful graphics developed upon a well-planned brand strategy is truly where we shine at Brand Ethos.
The global graphics team members have worked across a multitude of industries and are internally partnered up with account leads to ensure that all visual elements are constantly evolving with the brand message.
Graphics and design services include items such as:
- Logo development
- Full brand packages
Social Media Content
On and offline advertising (static or video)
... and everything in between.
Telling your story to the world is a huge part of building a strong brand.
The Brand Ethos team is experienced at navigating every angle of Corporate Communications including Public and Media Relations, Crisis Response, and overall message development to all external audiences.
We’re professional storytellers who will share your story to the world.
Internal Communications is a critical part of the brand’s communication strategy that is often neglected. Engaging and communicating with a workforce of any size is the first step to what we call inside-out marketing, and it can pay dividends.
Brand Ethos develops these plans for clients as a key component of the overall plan to develop our clients’ brand ethos or voice. In doing so, a strong team of brand evangelists are created that can carry the brand message to external audiences in a viral way that comes with zero cost to the company!
Plus, happy employees are more productive overall and can impact the bottom line across companies in any industry. A happy and engaged workforce within a great work culture multiplies a company’s value which shines an even brighter light on its brand.
Good advertising is a key part of any business.
The Brand Ethos team has overseen global recruitment advertising budgets and objectives for decades.
In addition, Brand Ethos’ partner network helps clients source and evaluate the best possible talent based on superior recruitment marketing creative.
Sales Process Engineering
Sales makes smiles in just about every business on the planet.
Brand Ethos helps companies find the pace and rigor needed for sustainable growth and lead management.
For some, managing leads is the challenge. For others, the volume of leads is the pain point.
Whatever the scenario, we help clients grow and scale profitably.