Brand Ethos follows a proprietary methodology to help clients tell their most compelling story.
The methodology begins by developing a strong message map.
This message map becomes the anchor for the brand’s entire ethos and the basis for all other communication actions.
The Brand Ethos social media team starts with developing the right strategy and game plan. What channels will work best for this client? How will we engage followers? How will our message on social media line up with the message map? Being a user of social media does not make someone an expert on leveraging social media as a solid marketing channel. The Brand Ethos objective is to arm our clients with this power.
Design: Leveraging Brand Ethos’ in-house design services, adding the creative twist to social media posts is another place where we shine. All designs and associated copy for each of the posts are scheduled and planned well ahead of time. Clients can review and make adjustments as needed, but the work is done for them. This ensures that the message and creativity behind each brand is told consistently and beautifully.
The Brand Ethos team carries this burden for our clients to keep them focused on their core business. Everything from optimizing the time to post to creating compelling calls to action falls on Brand Ethos. Best of all, we inspect our own work and proactively come up with plans to pivot and adjust where needed to ensure that our client’s social media is always performing at the highest level possible.
Like all Brand Ethos services, our social media solutions can be contracted where we simply build the plan and hand it over, or where we fully operate it on behalf of clients.
Whether it is paid search, social media or display advertising, the team will develop the strategy and fully execute the campaign. By amplifying content through these paid means, clients will be able to reach new customers and increase meaningful conversions.
We support clients through three main areas:
Pay-Per-Click (PPC): Focusing on search engine marketing such as Google, PPC targets customers who are actively searching for a specific product or service.
Social Media: We build and execute social media advertising campaigns across multiple platforms, helping promote a business, service, or product successfully to broad or narrow audiences.
Display: We are able to develop highly creative static, video or animated display content to use for online ads that are strategically placed.
Websites are built with the end game in mind whether it be to increase sales or simply build brand value.
A representative from each department within the entire Brand Ethos team comes together for nearly every website build. The site copy is written on the foundation of well-crafted strategic messaging and supported by the talent from the highly creative design team.
The technical architects ensure that the framework, security, and optimization of the site–big or small- is nothing short of spectacular.
Once the site is launched, it is only the beginning of the digital journey as a plan for maintaining the site and optimizing it takes life.
The global graphics team members have worked across a multitude of industries and are internally partnered up with account leads to ensure that all visual elements are constantly evolving with the brand message.
Graphics and design services include items such as:
Social Media Content
On and offline advertising (static or video)
... and everything in between.
The Brand Ethos team is experienced at navigating every angle of Corporate Communications including Public and Media Relations, Crisis Response, and overall message development to all external audiences.
We’re professional storytellers who will share your story to the world.
Brand Ethos develops these plans for clients as a key component of the overall plan to develop our clients’ brand ethos or voice. In doing so, a strong team of brand evangelists are created that can carry the brand message to external audiences in a viral way that comes with zero cost to the company!
Plus, happy employees are more productive overall and can impact the bottom line across companies in any industry. A happy and engaged workforce within a great work culture multiplies a company’s value which shines an even brighter light on its brand.
The Brand Ethos team has overseen global recruitment advertising budgets and objectives for decades.
In addition, Brand Ethos’ partner network helps clients source and evaluate the best possible talent based on superior recruitment marketing creative.
Brand Ethos helps companies find the pace and rigor needed for sustainable growth and lead management.
For some, managing leads is the challenge. For others, the volume of leads is the pain point.
Whatever the scenario, we help clients grow and scale profitably.